REshape Center for European Health(care) Design

Exploring the full potential of design in health(care) with Radboudumc REshape Center and Growtivity

Robin Hooijer

Design Thinker at REshape

This new collaboration will work on Radboudumc projects as well as ‘regional’ trajectories in scripted sessions. The center (part of the Radboudumc REshape Center and based at their HQ on the campus in Nijmegen) will service and facilitate in creating patient- and healthcare professional-journeys and will transform them into tangible products that will be marketed.

Technology is moving fast and almost everything seems possible. We see a lot about organisations moving their ‘bricks’ to ‘bytes’, but tend to forget the most important aspect of it: behavioural change.

Design thinking is not easy to describe in one line of text. The core value is to understand the people you want to help, defining the problem(s) with the targeted group (#patientsincluded), creating ideas, building prototypes and finally: Testing the solution and keep iterating.

One of the main differences between user centred design (UCD) and human centred design (HCD) is that in UCD you assume you know the goal a user tries to achieve with your product or service. In a HCD project, the first task is to understand the people you want to help. In our case: patients, family and informal care. Healthcare professionals tend to view processes from their perspective and only strong signals pass through their boundaries, while often the subtle messages, the little daily annoyances for patients matter the most to them.

For the past 6 years we’ve been in this in several stages and methods. Together with these professionals, patients ánd industry we used Design Thinking principles in most of our projects, mostly in our well known ‘30 day projects’. We’ve seen Design Thinking in all of its phases reach the healthcare sector as a separate system and methodology. In our journey we’re convinced it has to be an integrated process where the prototyping at the ‘rear-end’ has to be included.

That’s where our friends from Growtivity come in. Growtivity is a company that designs e-health solutions (we actually like digital health solutions better), mostly powered by the Salesforce platform to develop and distribute them. At REshape we already had access to all the different modules, solutions and products of Salesforce. Growtivity has an extensive track record in the combination of Design Thinking and rapid prototyping that leads to execution into real products and the distribution of them.

By combining our efforts, network and energy we want to speed up the pace at which a new innovation get into the hands of patients, family and informal care and of course healthcare-professionals.

Our aim is to co-create the “REshape Center for European Health(care) Design” in the next couple of months. European since we think in this globalising world everything should at least be bi-lingual (Dutch and English in our case), the investments that are needed are most often too big for the Dutch market and last but not least we’re increasingly working on a global level to improve global health.

This next step aligns with the effort Radboudumc is taking with other corporates like Philips to innovate in co-creation with targeted groups and industry.

2017-04-04T15:10:21+00:00 February 13th, 2017|Categories: Blog|5 Comments


  1. Huttin Christine 9 March, 2017 at 12:43 - Reply

    zould be interested to interact with you
    I met recently at Miptec someone from Mars visiting your university, Ms Kahyat, and she proposes to meet there
    my name is Prf C Huttin and I do research in health care with prototypes for decision tools and cost sensitivitu simulators
    that could be used in yuour redesign center possibly


  2. Robin Hooijer
    Robin Hooijer 15 March, 2017 at 14:42 - Reply

    Hi Christine! Your site seems to be partly down at the moment, can you maybe send me some more info? E-mail address is: robin.hooijer[AT]

  3. Cecile de Boer 17 March, 2017 at 16:28 - Reply

    Dear Robin, Sounds like a very good and interesting initiative! Lots of things going on about Design Thinking, health and behavourial change. Let’s drink coffee soonin Nijmegen (or Brussels?) and discuss how we can link up and use our Brussels network to bring your initiative further.
    Best regards,

  4. Robin Hooijer
    Robin Hooijer 20 March, 2017 at 11:51 - Reply

    Sounds interesting! I’ve replied to your mail and hope to see you soon

  5. Tubi Fiyinfoluwa 20 March, 2017 at 19:08 - Reply

    This is a good idea. The future of healthcare is in its innovative transformation and design in areas like data analytics, digital health, behavioural & environmental information health system with imaging techniques/technology. Use your platform to make this a reality. We in Africa also need this.

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